Commissioner writing a market position statement
What does our market look like, where is it heading, and what do we need providers to do?
The council dashboard, the Demand outlook by district and the England comparisons give the evidence base.
When people use it: When the statement is refreshed, usually every one to three years.
How it works, step by step
Today's market
Every figure with its trend since 2019 and England position.
Demand to 2035 by district
Need against beds for each district and each service; download the CSV for the statement's tables.
Against similar councils
Compare with statistical neighbours on fees, occupancy and quality.
Provider landscape
Every provider, its rating and operator size; export for the provider list.
The views you will use
Ask the data in plain English
A real question and answer from Ask Orrery, the assistant inside the platform, for a care home owner in Kent (October 2026). It answers only from Orrery's data and the subscriber's own documents, and shows its sources.
Kent care home market (draft for a public example)
Supply: Kent has 487 care homes with 14,824 beds, the most of any English council (CQC care directory, 1 October 2026). Occupancy averages 87.9%. 79% of homes are rated Good or better, against an England median of 84%.
Demand: The population aged 85 and over is projected to grow 51% to 70,912 by 2035. On Orrery's central assumptions, older people's beds needed rise from 10,203 to 13,508, while beds fall from 13,821 to 12,969. Kent moves from spare capacity to a shortfall of 539 beds in 2035. Ashford, Swale and Tonbridge and Malling tighten first. These are projections, not forecasts.
Fees: The council pays £1,187 a week for residential care and £1,378 for nursing (DHSC MSIF rates). The home care rate is £28.05 an hour.
Check before publishing: the market position statement guide shows a different bed balance, with 2,241 spare in 2035. I have used the demand outlook figures because they come with stated assumptions. Confirm which basis you want to publish.
- Providers read market position statements for where to invest; district level need and clear fee intentions are what they look for.
Answer this for your own councils
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