Home care market report
The home care market in one council area: demand, services per head in every district, what the council pays an hour against the minimum price for home care, workforce and operator finances, with every home care service listed.
Made for the decision in front of you
Starting an agency
Find the districts with the fewest services per head and the most new demand before you register.
Growing an agency
See where competitors are opening, what the council pays an hour and where it wants more capacity.
Franchises and investors
Compare territories on demand, competition, hourly rates and operator finances.
What you will know after reading it
Every answer is backed by sourced figures for the council and each of its districts, with a note on what it means for you.
- Which districts have the fewest home care services per head?
- How many new agencies have registered, and where?
- What does the council pay an hour, and how far is that below the minimum price?
- How much is spent on home care here each year?
- How hard is it to recruit and keep care workers?
- What does the council plan for home care and extra care?
Every section in the report
The big picture
- Executive summary
- Policy outlook
- Local plans
Demand
- Demand to 2035
- Care needs and dementia
- Hospital discharge pressure
Home care
- Home care and community services
- Home care by district
- Home care value and price gap
Money
- Council rates and spend
Staff and operators
- Workforce
- Operator finances
The council
- What the council wants
- Neighbouring councils
Risk
- SWOT
- Risk assessment: 15 home care risks rated
Reference
- Methods and sources
- Every home care service listed
Choose your council
Kent
487 care homes · 14,824 beds · 442 home care and community services
West Sussex
332 care homes · 10,386 beds · 246 home care and community services
Another council?
Free headline figures for all 153 councils in England, and a note when your council's report is ready.
Which report is right for you?
| Included | Full market reports£295 | Care homes£195 | Nursing homes£195 | Home care£195 |
|---|---|---|---|---|
| Executive summary, policy outlook and local plans | ✓ | ✓ | ✓ | ✓ |
| Demand to 2035 | ✓ | ✓ | ✓ | ✓ |
| Dementia need and hospital discharge pressure | ✓ | ○ | ✓ | ✓ |
| Care home supply and quality | ✓ | ✓ | ✓ | ○ |
| Competition and changes of owner | ✓ | ✓ | ✓ | ○ |
| Council fees, private fees, occupancy and benchmarks | ✓ | ✓ | ✓ | ○ |
| Can self funders pay? | ✓ | ✓ | ○ | ○ |
| Home care rates and the price gap | ✓ | ○ | ○ | ✓ |
| Workforce and operator finances | ✓ | ○ | ✓ | ✓ |
| A profile of every district | ✓ | ○ | ○ | ○ |
| SWOT and rated risk assessment | 25 risks | 22 risks | 21 risks | 15 risks |
| Our view of the opportunities | ✓ | ○ | ○ | ○ |
| Directory | Every care home | Every care home | Every nursing home | Every home care service |
Before you buy
Anything else? Email hello@orreryintelligence.com and we reply within one working day.
Does it cover supported living?
Yes. Every community service registered with CQC is counted, and the directory shows which offer supported living.
What is left out compared with the full report?
Care homes and nursing homes, fees and occupancy, ownership, the individual district profiles and our closing view.
What do I receive?
Instant access to the web report and a PDF emailed to you, stamped with your name and order number. Your receipt and VAT invoice come by email straight after payment.
How up to date is it?
The Q4 2026 edition uses CQC data to 1 October 2026 and Companies House to 13 October 2026. If a new edition of your council comes out within 90 days of your purchase, you get it free.
My council is not ready yet. What can I do?
Every council already has free headline figures on its council page. Tell us which council you need there and we will email you once when its report is published.
Home care report, £195 + VAT
Ready now for Kent and West Sussex.
Choose your council